UX AMapping and ExpMap1

Affinity Mapping

I conducted one-on-one user interviews to identify key themes, patterns, and pain points. Based on the outcome, I created a ‘User Persona’.

Peter Jones, 45
Parent of a Grade 5 Student

Olivia Davis, 35
Parent of a Grade 5 Student

Martha Lowes, 40
Parent of a Grade 6 Student

Behaviours

"Right now, the content of what I get from the school is mostly about just giving me reports. I get updates on what’s being covered in class and see my kids’ grades, but there's no way for me to ask about my child's individual progress. "

"I’m often stuck waiting for a chance to talk about how my kid is behaving in class, or I only hear about problems after something serious has already happened. Otherwise, I’m just waiting around for an email from the teacher or some formal communication from the school."

Pain Points

"As a parent, it's frustrating not being able to reach out to teachers when I need to. I wish there were more opportunities for regular communication to stay connected with what's happening in my child's education."

“I’m having a hard time keeping up with school updates. I need a simpler way to stay connected with my child’s education.”

Goals and Motivations

"If I had the opportunity, I would like to know more about everything done in the classroom, especially about public speaking, and leadership skills, to understand how my kid is doing and how the school supports these areas."

"It’d be great if teachers could share how my child’s doing in class, how they’re getting along with others, and any behavior changes they’ve noticed. I’d also appreciate updates on extracurriculars, school events, and tips for helping out at home."

Experience Mapping

Here, I have mapped Mrs. Johnson's journey to discovering the app. This will help me as a designer to empathize with my persona and identify the key challenges/pain points.

Existing Behaviours

Eagerness

(to be more involved in child's progress)

Frustration

(limited or no personalized updates)

Reading emails and newsletters from the school.

Receiving general class updates and newsletters.

Trigger Events

Uncertainty

(about child's social-emotional well-being)

Impatience

(with slow or insufficient responses)

Difficulty in getting timely and detailed responses from teachers.

Frequent follow up with teachers or, asking for more detailed and timely updates.

Noticing behavioral changes or academic challenges in the child.

Not having a structured way to track goals and progress.

Decision-making Factors

Skepticism

(about the quality of education provided)

Relief

(knowing other parents feel the same)

Asking school administrators about any upcoming improvements or tools.

Considering private schools as an alternative, hoping for better quality.

Discussing concerns with other parents and school staff.